The ‘Rider Cup’ Desert Challenge 2016

Posted by Zoe Griffiths on 25 January 2016

Half a million hits and counting. We’re really proud that The ‘Rider Cup’ Desert Challenge viral, featuring Abu Dhabi HSBC Golf Championship winner Rickie Fowler, alongside Rory McIlroy, Jordan Speith and Henrik Stenson, turned out to be a popular piece of branded video content.

Shared by Rory McIlroy on his Facebook page, profiled by the likes of Sky Sports and the Golf Channel, and racking up some great hits on the Abu Dhabi Sports Council YouTube page.

If you haven’t watched it yet, check it out here…



It’s great to see four of the world’s best golfers sharing some banter while going head-to-head in a US vs Europe challenge, on the seriously cool GolfBoards.

The viral was just one part of the digital content campaign Nomad worked on for the 2016 Abu Dhabi HSBC Golf Championship. You can check out some of the other digital branded content Nomad produced for the tournament on Facebook, Instagram, Twitter and Golf Digest Middle East.

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The Rider Cup Desert Challenge, ahead of the 2016 Abu Dhabi HSBC Golf Championship